Assessment Platform — Admin Panel Flow

Dashboard

Total assessments

4,218

▲ 12% this month

Completed

3,506

83% completion

Premium purchases

612

17.4% conversion

Revenue

$18,360

▲ 9% this month

Responses — last 14 days

Recent activity

User	Outcome	Type	Time
Sarah M.	The Pleaser (Married)	Premium $29	2 min ago
James K.	The Vacillator (Married)	Free	11 min ago
Priya D.	The Secure (Single)	Premium $29	26 min ago
Tom R.	The Avoider (Single)	Free	40 min ago

Quizzes

Total quizzes

4

2 published

Active this month

2

Collecting responses

Drafts

1

Not yet live

Quiz	Questions	Responses	Completion	Status	Actions
Relationship Assessment — Married Updated 2 days ago	100	2,481	84%	Published	Edit · Results
Relationship Assessment — Singles Updated 5 days ago	92	1,737	81%	Published	Edit · Results
Pre-marriage Compatibility Check Created 3 weeks ago	45	—	—	Draft	Edit · Preview
Attachment Style Mini Quiz Archived last month	20	604	91%	Archived	Restore · Results

Unlimited quizzes — duplicate an existing quiz to reuse its questions and formulas. Click any row to open it in the builder.

Flow: All quizzes in one place — create, duplicate, publish, archive. Each quiz has its own questions, formulas, and results.

Quiz builder — Relationship Assessment (Married)

? Question types

Text choice Add

Yes / No Add

Open ended Add

Form Add

Image choice Add

Image upload Add

File upload Add

Slider (numbers) Add

Slider (text) Add

Dropdown Add

Text only Add

Ranking Add

Rating / NPS Add

Consent checkbox Add

Start button label

1

Text - Single line ▾

Mandatory Visible

2

E-mail ▾

Mandatory Visible

3

Dropdown ▾

Answers: For Singles, For Married

Mandatory Visible

⤷ Logic: IF answer = "For Married" → load Married question set · IF "For Singles" → load Singles question set

4

Yes / No ▾

Scoring: Yes = +1 Pleaser · No = +1 Avoider

Mandatory Visible

5

Dropdown ▾

Answers: Church, Counselor, Family/Friend, New Life Radio, Other

Mandatory Visible

6

Text - Single line ▾

Mandatory Visible

Drag a question type here, or click Add in the left panel

Flow: Admin adds any question type → sets label, answers, mandatory/visible → attaches scoring & branching logic → saves & publishes.

Formula builder

The Pleaser (Married) 1 of 25 dimensions

PleaserPart1 = SUM( Q4 + Q9 + Q15 + Q22 )
PleaserPart2 = SUM( Q31 + Q40 + Q52 )
PleaserTOTAL = AVG( Part1, Part2 ) × weight 1.25
→ STORE( "pleaser_married" )

Every style has Part 1, Part 2, and TOTAL formulas per audience (Married / Singles) — editable anytime without code.

Outcome mapping — Married set

Outcome	Rule	Status
The Avoider	AvoiderTOTAL is highest score	Active
The Pleaser	PleaserTOTAL is highest score	Active
The Vacillator	VacillatorTOTAL is highest score	Active
The Controller	ControllerTOTAL is highest score	Active
The Victim	VictimTOTAL is highest score	Active
The Secure	SecureTOTAL is highest score	Active

Flow: Questions feed Part 1 / Part 2 sums → TOTAL per style → highest TOTAL decides the outcome shown to the user.

Report builder

Category: Communication — content per score band

Low (0–4) → Paragraph A

"Communication may feel effortful right now. You tend to hold back concerns until they build up…"

Medium (4–7) → Paragraph B

"You communicate well in calm moments, though stressful topics can shut the conversation down…"

High (7–10) → Paragraph C

"Open dialogue is one of your core strengths. You name feelings early and invite your partner in…"

AI enhancement AI layer

The AI engine receives all dimension totals and generates personalized insights, a growth plan, and recommendations on top of the band paragraphs. The premium report exports as a designed PDF.

Flow: TOTAL score lands in a band → band selects paragraph → AI personalizes → PDF generated and delivered.

Responses — Relationship Assessment (Married)

⏷ Date: last month

Charts Insights Responses Presentation Questionnaire

Outcome distribution

2,481responses

The Pleaser — 34% The Vacillator — 24% The Avoider — 18% The Controller — 14% The Victim / Secure — 10%

Responses over time

Average score per style (Married set)

The Pleaser TOTAL

6.9

The Vacillator TOTAL

5.1

The Avoider TOTAL

3.9

The Controller TOTAL

3.0

The Victim TOTAL

1.8

Completion rate

84%

▲ 3% vs last month

Avg time taken

15m 40s

Across 100 questions

Premium conversion

17.4%

▲ 1.2%

Top outcome

The Pleaser

34% of respondents

Drop-off by section

Intro & consent

100%

Communication (Q1–25)

96%

Conflict (Q26–50)

91%

Trust (Q51–75)

87%

Emotional needs (Q76–100)

84%

Automatic insights

📈 Premium conversion is 2.1× higher for "The Pleaser" outcomes than any other style.

⏱ Respondents referred by "Counselor" complete 11% faster than average.

⚠ Biggest drop-off happens at Q51 (start of Trust section) — consider a progress milestone screen there.

User	Outcome	Highest total	Time taken	Report	Emails
Sarah Mitchell sarah@email.com	The Pleaser (Married)	8.75	14m 20s	Premium	Delivered ✓
James Kim jkim@email.com	The Vacillator (Married)	7.20	17m 05s	Free	Delivered ✓
Priya Desai priya.d@email.com	The Secure (Single)	9.10	12m 44s	Premium	Delivered ✓
Tom Rivera tom.r@email.com	The Avoider (Single)	6.40	19m 31s	Free	Opened
Dana Wells dana.w@email.com	The Controller (Married)	7.85	16m 12s	Premium	Delivered ✓

Click any row to open the full response — outcome, formula results, and every answer.

Slide 3 of 8 · auto-generated

Most common outcome: The Pleaser

34% of married respondents scored highest on the Pleaser scale this month — up 4 points. Communication scores remain the strongest dimension overall.

Presentation mode turns live results into a shareable slide deck — perfect for reviewing monthly performance with stakeholders or presenting anonymized findings.

#	Question	Type	Answered	Skipped
1	First Name	Text	2,481	0
2	Your Email Address	E-mail	2,481	0
3	Which quiz do you want to take?	Dropdown	2,481	0
4	Do you share your feelings openly with your spouse?	Yes / No	2,463	18
5	How did you hear about us?	Dropdown	2,455	26
6	How do you resolve disagreements?	Text choice	2,440	41
…	94 more questions

Read-only view of the questionnaire as respondents saw it, with per-question answer counts. To change questions, open the quiz in the builder.

Flow: One results hub per quiz — Charts for distribution, Insights for patterns, Responses for individual records, Presentation for stakeholders, Questionnaire for per-question stats.

Response — Sarah Mitchell

OUTCOME

The Pleaser (Married)

Formula results

1. The Avoider Part 1 (Married)0.00

2. The Avoider Part 2 (Married)0.00

3. The Avoider TOTAL (Married)0.00

4. The Pleaser Part 1 (Married)6.00

5. The Pleaser Part 2 (Married)8.00

6. The Pleaser TOTAL (Married)8.75 ★

7. The Vacillator Part 1 (Married)6.00

8. The Vacillator Part 2 (Married)7.00

9. The Vacillator TOTAL (Married)4.33

10. The Controller Part 1 (Married)1.00

11. The Controller Part 2 (Married)1.00

12. The Controller TOTAL (Married)0.83

13. The Victim Part 1 (Married)1.00

14. The Victim Part 2 (Married)0.00

15. The Victim TOTAL (Married)0.50

All answers (100 questions)

Q1 · First Name

Sarah

Q2 · Your Email Address

sarah@email.com

Q3 · Which quiz do you want to take?

For Married

Q4 · Do you share your feelings openly with your spouse?

Yes

Q5 · How did you hear about us?

Counselor

Q6 · How do you resolve disagreements?

I usually give in to keep the peace

… 94 more answers

Scroll for full history

Also on this record: purchase history, email delivery timeline, time per section, device info.

Flow: Opened from any row in the Responses tab — outcome + formula results + every answer, exportable.

Integrations

Stripe

Premium checkout, invoices, receipts, purchase history.

Connected

Mailchimp

Auto-add subscribers, tag by outcome, start sequences.

Connected

Zapier

Fires on quiz completion — CRM sync, notifications.

Connected

AI chat agent

Sends results via API so the AI can answer questions.

Future-ready

Trigger map

Event	Actions fired
Quiz completed	Mailchimp add + tag by outcome · Zapier webhook · free report email
Premium purchased	Stripe invoice · receipt email · PDF generation · Mailchimp tag "premium"
Report opened	Follow-up sequence step · analytics event

Flow: One completion event fans out to every connected service automatically.

Payments

This month

$4,930

▲ 9%

Avg order

$29.00

Single product

Refunds

3

0.5% rate

Invoice	Customer	Amount	Status	Date
INV-2417	Sarah Mitchell	$29.00	Paid	Today
INV-2416	Priya Desai	$29.00	Paid	Today
INV-2415	Alex Chen	$29.00	Pending	Yesterday
INV-2414	Dana Wells	$29.00	Paid	Yesterday

Flow: Stripe handles the transaction → platform records the invoice, links it to the user, updates revenue analytics.

Settings

Branding

Logo, colors, custom domain, quiz theme.

SMTP / email

Sender identity, templates, delivery provider.

Roles & permissions

Admin, staff, and customer access levels.

API keys

Keys for Zapier, Mailchimp, Stripe, AI agent.

Storage

S3 bucket for PDFs, uploads, and assets.

Security

JWT sessions, password policy, audit log.

Ownership

The client receives 100% ownership: source code, PostgreSQL database, infrastructure (Docker + CI/CD), APIs, documentation, deployment files. No vendor lock-in.

Flow: Everything configurable in one place — the client runs the whole platform without developers for day-to-day changes.